パーソナライズされたパッケージボックスのデザインにより、製品の視覚的なインパクトが向上します

Compared with traditional packaging design, personalized paper box design has more visual impact and better market competitiveness. Products with personalized packaging can enable consumers to find brand goals in market competition and increase their willingness to make independent choices. Consumers' preference for new product packaging and their new understanding of brands are related to the advancement of packaging design with the times. Innovation is the soul of packaging design and the core force for the survival and development of packaging design companies. But we should also pay attention to the issues that should be paid attention to in innovative packaging design:

1. Personalized packaging box design should first emphasize the market

Correct market positioning is the primary task of personalized packaging design. During the design process, we must consider the characteristics of the product market, understand the needs and habits of the target customer group, and then design targeted packaging, striving to match the personality and psychology of consumers, and achieve emotional coordination between packaging and products. Allow consumers to understand the characteristics of the product in a certain image. Every detail must be carefully considered to reflect a personality, an attitude and even a belief of the brand.

 2. Personalized packaging box design must enhance personalized visual impact

Personalized packaging design should make clever use of color to create visual impact. In today's highly competitive market environment, only unique and personalized packaging design can attract consumers' attention and make them willing to connect with your brand, try and buy your products. Color plays a particularly important role in packaging design. Because different colors can cause different visual reactions in people, thus causing different psychological activities.

3. Personalized packaging box design should also be environmentally conscious

The 21st century is the century of "greenism", and the awareness of environmental protection has been deeply rooted in the hearts of the people. Creating packaging designs that are conducive to environmental protection and human health is a common goal pursued by today's consumers and designers. Therefore, while pursuing design concepts and marketing interests, packaging designers should be oriented towards the interests of social groups, fully consider social costs and social responsibilities, and also consider the pros and cons of environmental protection. It is particularly worth reflecting on the fact that many products are now over-packaged. momentum. Excessive packaging by enterprises not only increases the burden on consumers, wastes precious packaging resources, aggravates the deterioration of the ecological environment, and increases the burden of waste disposal.

    In short, personalized packaging box design can help companies highlight their characteristics and improve brand image and reputation in market competition. Personalized design is suitable for products in various fields, especially in industries such as cosmetic boxes, food packaging boxes, gift boxes, and toy boxes. This kind of non-traditional packaging has eye-catching shapes and bright colors, which can increase the market competitiveness of products. The advantage of personalized packaging design is to attract consumers' attention and enhance the visual impact of the product. Distinctive packaging design allows consumers to notice the product more easily, thereby increasing product sales and popularity. Adding innovative elements to packaging design can improve the visual impact of the product, which can attract consumers' attention and increase the product's market share.